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Cookie Policy

COOKIE AND DIGITAL TRACKING POLICY

OPERATED BY: ASETRAX LIMITED

TRADING AS: ASETRAX (Assets Property Hub)™ (Trade Mark No. 1319049)

COMPANY NUMBER: 9450631

NZBN: 9429053876591

GST NUMBER: 149-421-033

REGISTERED ADDRESS: Suite 16015, Level 1, 6 Johnsonville Road, Johnsonville, Wellington 6037, New Zealand

AUSTRALIAN BUSINESS NUMBER (ABN): [Pending – To be inserted upon issue by ATO]

AUSTRALIAN TAX FILE NUMBER (TFN): [Pending – To be inserted upon issue by ATO]

LAST REVISED: 04 September 2026

1. STATUTORY PURPOSE AND LEGAL FRAMEWORK

1.1 Scope

This Cookie and Digital Tracking Policy (“Cookie Policy”) governs the deployment of cookies, web beacons, tracking pixels, local storage objects, and related digital telemetry technologies on the cross-border digital marketplace accessible at https://assetspropertyhub.com (“Platform”), operated by ASETRAX LIMITED (“AsetraX”, “we”, “us”, or “our”).

1.2 Statutory Alignment

This Policy is executed in compliance with:

  • (a) The Privacy Act 2020 (NZ) (“NZ Privacy Act”) and Information Privacy Principles (IPPs) 1, 3, and 4;
  • (b) The Privacy Act 1988 (Cth) (“AU Privacy Act”) and Australian Privacy Principles (APPs) 1 and 3; and
  • (c) International electronic communications standards, including the EU ePrivacy Directive (Directive 2002/58/EC as amended) and Regulation (EU) 2016/679 (GDPR) where applicable.

1.3 Binding Assent

By navigating, accessing, or interacting with the Platform, you acknowledge the deployment of cookies and tracking tools as detailed in this Cookie Policy. You may manage, restrict, or revoke tracking consents at any time in accordance with Section 6.

2. INTERPRETATION AND DEFINITIONS

In this Cookie Policy, unless the context requires otherwise:

  • “Cookie” means a small text data packet placed on a user’s terminal equipment (computer, tablet, smartphone) by a web server, containing unique identification tokens and telemetry data.
  • “First-Party Cookie” means a Cookie generated, deployed, and managed directly by ASETRAX LIMITED through the Platform domain.
  • “Third-Party Cookie” means a Cookie deployed by external corporate service partners, advertisers, software integrated tools, or analytics providers.
  • “Persistent Cookie” means a Cookie that remains stored on a Data Subject’s terminal equipment after the browser session terminates, surviving until its designated expiration date or manual deletion.
  • “Session Cookie” means a transient Cookie that expires automatically upon the termination of the active web browser session.
  • “Web Beacon / Tracking Pixel” means an electronic graphic file embedded within web pages or HTML emails used to verify page visits, email interactions, or campaign effectiveness.

3. CATEGORIZATION AND TELEMETRY SCHEDULE

AsetraX deploys digital tracking mechanisms across four functional classifications:

3.1 Essential

(Mandatory/Core)

3.2 Functional

(Preference/UI)

3.3 Analytics

(Telemetry/Perf)

3.4 Marketing

(Ad/Remarketing)

3.1 Essential Cookies (Strictly Necessary)

Essential Cookies are technical prerequisites required for core security, network administration, user authentication, and system accessibility.

  • Operational Purpose: Account session integrity, Cross-Site Request Forgery (CSRF) protection, encrypted payment pathway routing, and server load balancing.
  • Legal Basis: Contractual necessity under our Terms and Conditions and legitimate business interest in platform security.
  • Opt-Out Status: Non-configurable. Disabling these technical tokens via browser override will prevent authentication and core site navigation.

3.2 Functional Cookies (Performance & Preferences)

Functional Cookies remember user-selected configurations to deliver customized operational features.

  • Operational Purpose: Retaining language parameters, localized currency settings (NZD/AUD), saved property listing selections, account dashboard state parameters, and custom portal filters.
  • Legal Basis: Legitimate business interest in optimizing user experience and implied user consent.
  • Opt-Out Status: Configurable. Restricting functional cookies may cause custom preferences to reset upon each session visit.

3.3 Analytical and Telemetry Cookies

Analytical Cookies monitor visitor interactions, site performance metrics, traffic sources, and platform feature engagement.

  • Operational Purpose: Tracking page impression counts, bounce rates, navigation pathways, error logs, render speeds, and general geographic location derived from IP addresses.
  • Primary Integration: Google Analytics (operated by Google LLC).
  • Data Retention: Google Analytics aggregate telemetry is stored for up to twenty-six (26) months under standard enterprise parameters.
  • Opt-Out Status: Configurable. Data Subjects may opt-out without impairing access to platform search features.

3.4 Marketing, Remarketing, and Advertising Cookies

Marketing Cookies monitor online browsing activity across platforms to deliver targeted commercial announcements and measure campaign performance.

  • Operational Purpose: Retaining listing category interactions, displaying AsetraX service features on third-party networks, preventing ad fatigue, and auditing affiliate traffic conversions.
  • Integrated Partners: Meta/Facebook Pixel, Google Ads Network, and AffiliateWP tracking engines.
  • Opt-Out Status: Fully configurable via cookie preference controls and external ad preference tools.

4. COMPREHENSIVE COOKIE TELEMETRY TABLE

 

Classification

Cookie Identifier

Entity / Origin

Technical Purpose & Inclusions

Lifecycle / Duration

Mandatory / Optional

Essential

PHPSESSID / wp_session

First-Party (AsetraX)

Maintains active user session state and secure authentication.

Session (Browser Close)

Mandatory

Essential

csrf_token_asetrax

First-Party (AsetraX)

Prevents Cross-Site Request Forgery security attacks.

Session

Mandatory

Functional

asetrax_fav_listings

First-Party (AsetraX)

Retains saved property listings and user search criteria.

30 Days

Optional

Functional

asetrax_display_pref

First-Party (AsetraX)

Stores currency, grid view, and language layout choices.

180 Days

Optional

Analytics

_ga

Third-Party (Google LLC)

Calculates visitor, session, and campaign data for site analytics.

26 Months

Optional

Analytics

_gid

Third-Party (Google LLC)

Distinguishes users and aggregates daily page view telemetry.

24 Hours

Optional

Payment/Security

__stripe_mid / __stripe_sid

Third-Party (Stripe, Inc.)

Facilitates fraud detection and secure gateway processing.

1 Year / Session

Mandatory for Checkout

Marketing

_fbp

Third-Party (Meta Platforms)

Delivers targeted promotional offers and conversion tracking.

90 Days

Optional

Affiliate Tracking

affwp_ref

First-Party / AffiliateWP

Tracks valid referral links for affiliate program commissions.

30–60 Days

Optional

5. ADDITIONAL DIGITAL TELEMETRY TECHNOLOGIES

5.1 Web Beacons and Tracking Pixels

AsetraX embeds transparent pixel tags within marketing communications and listing interfaces. These pixels monitor whether an HTML email was rendered, track link clicks, and record conversion endpoints. This data is processed strictly under the Unsolicited Electronic Messages Act 2007 (NZ) and Spam Act 2003 (Cth) (AU).

5.2 HTML5 Local Storage

AsetraX utilizes HTML5 local storage objects (LSOs) to store client-side preferences, interface states, and dynamic search parameters. Local storage data remains stored on your device until manually purged through browser clearing utilities.

5.3 Mobile Device Identifiers

When accessing the Platform via mobile devices, hardware-generated advertising IDs (e.g., IDFA on iOS or AAID on Android) may be processed to measure promotional campaigns and audit system stability. Users may reset or restrict these identifiers via device operating system privacy settings.

6. DATA SUBJECT CONSENT MANAGEMENT AND OPT-OUT CONTROLS

6.1 Browser-Level Settings

Data Subjects can manage or disable Cookie deployment via native web browser preference controls:

  • Google Chrome: Settings → Privacy and Security → Cookies and Other Site Data.
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data.
  • Apple Safari: Preferences → Privacy → Manage Website Data.
  • Microsoft Edge: Settings → Cookies and Site Permissions → Manage and Delete Cookies.

6.2 Third-Party Analytics Opt-Out Controls

To prevent telemetry collection by Google Analytics across all websites, Data Subjects may install the official Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout.

6.3 Digital Advertising Opt-Out Portals

To manage preferences for targeted interest-based advertising networks, visit the following independent consumer choice portals:

6.4 Global Privacy Control (GPC) and “Do Not Track” Signals

Where technically supported by our web infrastructure, AsetraX respects automated “Do Not Track” (DNT) browser headers and Global Privacy Control (GPC) signal browser settings.

7. THIRD-PARTY DATA CONTROLLERS & PRIVACY POLICIES

Third-party service providers operating tools integrated on the Platform deploy independent Cookies. ASETRAX LIMITED exercises no direct administrative control over third-party cookie lifetimes or telemetry scripts. Users are encouraged to review the respective privacy statements of integrated service partners:

8. STATUTORY RIGHTS & COMPLAINTS REGIME

8.1 Rights under the New Zealand Privacy Act 2020

New Zealand residents hold the right under Information Privacy Principles 6 and 7 to request confirmation, access, and correction of Personal Information linked to unique cookie telemetry IDs. Grievances may be escalated to the Privacy Commissioner:

8.2 Rights under the Australian Privacy Act 1988

Australian residents hold statutory rights under APPs 12 and 13 to request access to and correction of personal data generated via digital tracking. Concerns may be directed to the Australian Privacy Regulator:

  • Office of the Australian Information Commissioner (OAIC)
    GPO Box 5218, Sydney NSW 2001, Australia
    Website: https://www.oaic.gov.au

9. POLICY REVISIONS AND AMENDMENTS

ASETRAX LIMITED reserves the right to revise or update this Cookie Policy periodically to reflect technological adjustments, operational developments, or legal reforms. Revisions become legally effective immediately upon publication on the Platform. Continued use of the Platform following published updates constitutes acceptance of the modified Cookie Policy.

10. CORPORATE CONTACT DETAILS & LEGAL INQUIRIES

For formal inquiries, technical requests, or privacy concerns regarding our deployment of digital tracking technologies, contact:

ASETRAX LIMITED

Attention: Data Protection & Compliance Officer

Suite 16015, Level 1, 6 Johnsonville Road

Johnsonville, Wellington 6037, New Zealand

Email: aphadmin@assetspropertyhub.com

Telephone: +64 27 338 4107

Platform Domain: https://assetspropertyhub.com

11. INTEGRATED GOVERNANCE FRAMEWORK

This Cookie Policy must be read in conjunction with our primary governing policies:

 

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