Founder Story
I started AsetraX because of a gap I couldn’t ignore.
After working across New Zealand and Thailand in digital technology and education, I kept seeing the same problem, talented, independent agents doing great work in strong markets, but completely invisible to the buyers most likely to pay a premium for what they were selling.
International buyers, particularly across the Asia-Pacific, are actively looking at ANZ property. The demand is real. But the connection between those buyers and local agents wasn’t being made. The platforms that existed were built for local search, not cross-border discovery.
So I built AsetraX. Not for the big franchise networks, they already have international infrastructure. I built it for the independent agent in Wellington, the boutique agency in Auckland, the developer in Christchurch who doesn’t have a Hong Kong office but has listings that deserve global visibility.
We’re in early days. But the foundation is solid, the direction is clear, and the agents joining now are the ones who’ll benefit most as the platform grows.
Background
Founder & CEO, AsetraX, Wellington, New Zealand
Digital Technology Educator, New Zealand & Thailand
Background in digital transformation, public administration, and proptech platform development
Vision
A world where independent property professionals can compete globally, without needing a franchise network, an enterprise budget, or a team of 50 behind them.
AsetraX is how that happens.
Why AsetraX Exists
Most real estate platforms are built around local search. That works for most listings, but it leaves a significant market unseen.
ANZ property is in demand across the Asia-Pacific. Buyers in Singapore, Hong Kong, the Philippines, Japan, and beyond are actively looking. AsetraX is purpose-built to bridge that gap, structured listings, cross-border visibility, and a marketplace that makes it easy for international buyers to find quality ANZ property.
No enterprise budget required. No franchise needed. Just a platform that actually works for the professionals who deserve it.
Areas of Focus
- Cross-border property exposure across ANZ and APAC
- PropTech platforms for independent professionals
- International real estate markets
- Digital infrastructure and platform development
If you're ready to reach beyond your local market, let's talk.
Whether you’re an agent looking to win more listings, an agency wanting cross-border reach, or a developer targeting APAC capital, AsetraX was built with you in mind. Get started today or reach out to Kim directly.
